All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan

PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

Community:

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

Quick Links:

Download

G.Tec

EyeLogic

ZWSOFT

Events

Contact Us

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan

PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

Community:

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Neuroscience

And Psychology

More Info
  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

 

Market And

User Research

More Info
  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

 

Education And

Academic Research

More Info
  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

 

Marketing

Science

More Info
  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan

PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

Community:

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan

PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

Community:

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking workflow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan

PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

Community:

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya,

9 Jalan PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

Community:

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED

All-in-one software to design, collect, analyze, and visualize eye-tracking studies

INSIGHTLAB

 

InsightLab is a powerful and intuitive software suite, designed to streamline your entire eye-tracking work flow from experiment design to data collection and analysis. It supports both LogicOne and Lite hardware, making it a comprehensive toolbox for academic, commercial, or applied research.

Core Features:

  • Experiment Designer: intuitive drag-and-drop stimulus creation (images, videos, text, questionnaires) with version control.
  • Data Collection: real-time feedback, subject-specific metadata, preview sensors, synchronized stimuli + gaze data.
  • Analysis Tools: heatmaps, scan paths, raw gaze path, KPI metrics (AOI-based: fixation count, dwell time, first fixation, revisits, etc.).
  • Flexible AOIs: define rectangular, circular, grid or custom AOIs. Layer (LSL)
  • Playback & Filtering: replay participant sessions, filter by tags or group, time control
  • Export Options: export raw gaze, fixations, pre-computed metrics, overlays, videos; in .csv, .xlsx, .txt, .mp4, .png, .jpg, .mp3.

Why Use InsightLab:

  • One stop solution: no need to stitch together separate tools — design, run, analyze all in one.
  • Efficiency: automation and intuitive work flows reduce the time from data collection to insight.
  • Visual clarity: powerful visualizations make your findings compelling, clear, and actionable.
  • Versatility: works equally well for small scale usability tests or large academic studies.

Research & Industry Use Cases:

  • Consumer & Marketing Research: leverage heatmaps and KPI metrics to understand which parts of packaging or adverts draw visual attention.
  • Psychology & Neuroscience: analyze gaze behavior (fixations, pupil dilation) in cognitive experiments.
  • Education Research: track how learners process educational content, reading strategies, and attention.
  • User Experience / Usability Testing: design and test UI flows, website layouts, and interactive prototypes; evaluate user engagement.

Applications & Industries

 

Neuroscience

And Psychology

  • Cognitive behavior studies
  • Fixation & dwell-time analytics
  • Attention shift & memory studies

More Info

 

Market And

User Research

  • Heatmap analysis for packaging and retail
  • Multimedia ad testing
  • Website & UI optimization

More Info

 

Education And

Academic Research

  • Student attention tracking
  • Reading/learning process visualization
  • Behavioral experiment work flows

More Info

 

Marketing

Science

  • Deep visual behavior analysis
  • Digital ad performance research
  • Retail and packaging optimization

More Info

Contact:

UTE Innovation Engineering Sdn. Bhd. (1605043-v)

 

Ultra Technology Engineering (SA0217090-w)

1115, Block A4, Pusat Dagang Setia Jaya, 9 Jalan PJS 8/9, Bandar Sunway 46150 Selangor, Malaysia

+603 - 8066 6726

 

For any enquiry or sales:

enquiry@ute-my.com

 

For any support:

support@ute-my.com

Community:

*** COPYRIGHT @ 2026 UTE ALL RIGHT RESERVED